9 Anwendungsfälle von Künstlicher Intelligenz (KI) im Service

9 Anwendungsfälle von Künstlicher Intelligenz (KI) im Service

18. July 2023

Künstliche Intelligenz (KI) oder auch Artificial Intelligence (AI) hat sich längst von einer Zukunftsvision zu einer realen Technologie entwickelt. Insbesondere im Kundenservice gibt es eine Vielzahl von Anwendungsfällen, bei denen KI eingesetzt wird, um Unternehmen...
Game Changer im Kundenservice: Generative KI mit Echtzeitdaten

Game Changer im Kundenservice: Generative KI mit Echtzeitdaten

9. July 2023

Künstliche Intelligenz (KI) hat sich längst im Kundenservice etabliert und bringt zahlreiche Vorteile mit sich. Von Chatbots bis hin zur automatisierten Datenanalyse hat KI dazu bei, den Kundenservice effizienter und kundenorientierter zu gestalten. Doch jetzt bahnt...

Sales

 

Buyer Engagement:

  • Align marketing and sales for faster deal closure.
  • Provide reps with complete visibility into prospect engagement.
  • Seamlessly transition qualified leads to sales.
  • Design upsell and cross-sell journeys for existing customers.

Sales Engagement:

  • Facilitate more deals with efficient engagement strategies.
  • Track customer interactions across all channels on a unified platform.
  • Save selling time with automated workflows and engagement tools.
  • Automatically capture insights from customer communications.

Service

 

Field Service:

  • Empower frontline workers with tools for maintenance and installations.
  • Conduct pre-sales assessments and project scoping.
  • Perform thorough inspections for compliance and damage evaluation.

Service Intelligence:

  • Use generative AI for smart reply suggestions and case summaries.
  • Implement AI-driven recommendations for better agent performance.
  • Analyze case data for efficient knowledge management and agent guidance.
  • Leverage integrated dashboards for operational insights.

Marketing

 

Personalization:

  • Customize website elements based on user interactions for a unique visitor experience.
  • Trigger targeted email campaigns when products of interest see price changes.
  • Enhance user journeys with personalized content and offers.

Intelligence:

  • Develop and implement AI-optimized media plans for maximal reach and impact.
  • Utilize AI to analyze and optimize ad spend, improving the efficiency of conversion funnels.
  • Leverage data-driven insights for strategic market positioning and targeted campaigns.

Campaign Efficiency:

  • Automate campaign processes for increased efficiency and effectiveness.
  • Use AI to predict customer behavior and tailor marketing strategies accordingly.
  • Gain a deeper understanding of customer preferences and trends through advanced analytics.
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